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Talespinner

since 2000

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Mark Iliff

curriculum vitae/résumé
Mark Iliff, Talespinner

nutshell

  • Seasoned consultant with 37 years’ experience of delivering professional services to the highest standards
  • Web services: consulting, user design, data design, copywriting & system development // loves guerilla development & designing/redesigning whole systems // particular strengths in ASP & CSS
  • Elearning: consulting, macro design, scriptwriting & script doctoring // unfazed by numerical or technical content // loves script doctoring and applications of storytelling
  • Relishes variety, novelty & change
  • Doesn’t make promises lightly.

career summary

2000 to date

Talespinner

Intergalactic headquarters // Elearning magician, web wizard & talespinner // Freelance web & elearning consultant
2000

PricewaterhouseCoopers Management Consulting

London // Design leader, Special project to rapidly increase the catalogue of web-based elearning // Developed working practices, led design of nine programmes, responsible for team of 15 // Member of project leadership group
1996 - 2000

PricewaterhouseCoopers Management Consulting

London // Global elearning leader, LPD (+ pre-merger equivalent in Price Waterhouse) // Responsible for all aspects of acquisition, design, development and delivery of elearning // led virtual team of 120 in five locations worldwide (including creating London team and integrating it with pre-existing operations) // Member of Learning & Professional Development (LPD) Global Leadership Team which led a $200m operation
1995 - 1996

Price Waterhouse

London // National manager of training operations, Audit & Business Advisory Services // Led all day-to-day operations // department of 70
1988 - 1995

Price Waterhouse World Firm

London // Head, World Technology-Based Training Unit // Conceived, prepared and sold business case // managed start-up // led team of 35 // developed 40 hours of high quality elearning // implemented it in 50 countries
1987 - 1988

Price Waterhouse World Firm

Menlo Park CA, USA // Research manager, Technology-based training
1985 - 1987

Price Waterhouse

London // Training manager
1981 - 1985

Price Waterhouse

Birmingham // Manager » Senior manager, Audit with additional responsibility for training
1979 - 1980

Price Waterhouse

Birmingham // Training tutor
1975 - 1979

Price Waterhouse

Birmingham // Student accountant » Chartered accountant
1972

Ripley Court School

Surrey // School teacher

education

ACA

Institute of Chartered Accountants in England & Wales

BSc

University of Birmingham

// BSc honours Pure mathematics
A x4

The King’s School, Canterbury

// A-levels English + Maths + Further maths + Physics

key skills

examples
Web

examples
Elearning

web gallery
close
project examples: web

date project/activity roles
2009 Refresh existing site // replace online shop // enable MP3 sales // embed audio player // add back-office reporting // musician
ASP // CSS3 // JavaScript // PayPal integration // secure digital downloads
  • Design & create data structures
  • Process images & audio
  • Create & integrate online shop
  • Create secure download facility
2009 Create more sophisticated brand identity // re-conceive site to support brand // build site // costume & couture designer & creator
HTML // graphic design // layout grid // CSS3 // JavaScript
  • Consult on brand/business
  • Develop site
2009 Create online manual: process map-based menu // swimlane charts built from database // access control // access tracking // user can edit text & upload files // reporting system // RSS // supplier of project management services
ASP // CSS3 // SQL // MS Access // UXD // JavaScript // JQuery // RSS
  • Architect system
  • Design & create user experience
  • Design & create data structures
  • Build, test & implement
2008 - 10 Port complex web portals suite into new brand ID + rationalise data & code // numerous subsequent extensions & enhancements // ongoing upgrades & support // university
ASP // ASP.net + VB.net // CSS // SQL // MS Access // Dreamweaver // JavaScript
  • Create template & master stylesheet
  • Move recurring procedures & functions to $includes
  • Build new application
  • Enhance scope, functionality, presentation & efficiency
2008 - 10 Design & develop online returns system from the ground up inc. data // user experience inc. visuals // access control // online returns // reports // other back office functions // guidance material (with comment facility) // Subsequently: enhance in response to user feedback // extend to include a second - more complex - return inc. migrating existing data // add sandbox // add RSS feeds for back office users // create wiki-based documentation // UK regulatory authority
ASP // CSS3 // SQL // MS Access // UXD // JavaScript // JQuery // RSS // wiki
  • Architect system
  • Design & create user experience
  • Design & create data structures
  • Build, test, implement & support system
  • Design & implement system scope extension
  • Document in a wiki
2007 - 10 Design & develop site from scratch // search facility // enable client to edit all text // create custom management accounting system, synched to published winelist // Subsequently: create hand-crafted blog // add RSS feeds // make parallel sites in Chinese & Japanese // ongoing maintenance fine wine trader
ASP // SQL // MS Access // UXD // non-Roman character sets // RSS
  • Architect system
  • Design & create user experience
  • Design & create data structures
  • Create blog & RSS feeds
  • Build Japanese & Chinese versions
2005 Migrate 20 disparate departmental sites into a coherent whole // high level of coding efficiency // advanced CSS // university
HTML // CSS // Dreamweaver
  • Graphic design
  • Migrate sites
2004 - date Overhaul website radically: reskin, restructure, rewrite // Subsequently: enhance & maintain inc. periodic design refresh + progressive transfer of content control // integrate online payments system // university sports centre
ASP // graphic design // UXD // CSS3 // SQL // MS Access // JavaScript
  • Graphic design
  • Write & edit copy
  • Build & maintain site
2004 - 08 Create corporate identity + first website // built in 8 days // ongoing maintenance // behaviour strategy consultancy
HTML // graphic design // online fonts // CSS
  • Consulting
  • Graphic design
  • Build & maintain site
2004 - 07 Evolve corporate identity inc. tagline + create first website // Subsequently add facility to create & issue Home Information Packs online // solicitor specialising in property
ASP // CSS // SQL // MS Access // UXD // JavaScript
  • Consulting
  • Graphic design
  • Write & edit copy
  • Build site
2004 - 10 Site rebuilds, enhancements & extensions including: create on-line asset disposal system // create on-line customer feedback function // salvage broken site // integrate proprietary search engine // university
ASP // ASP.net + VB.net // CSS // SQL // MS Access // Dreamweaver // JavaScript
  • Graphic design
  • Write & edit copy
  • Build & maintain sites

project examples: elearning
close

date project/activity roles
freelance //
2008 Learning design + elearning scripting // foundation bookkeeping & accounting // elearning production house
  • Designer
  • Subject expert
  • Writer
2007 Learning design + elearning scripting // training design for non-training subject experts // leading accounting firm
  • Designer
  • Subject expert
  • Writer
2006 Elearning scripting // pressure testing for oil industry // elearning production house
  • Writer
2005 Research + report // synergies between elearning and knowledge management // regional development agency
  • Researcher
  • Author
2005 Elearning design // substantial blended learning programme for national police officer initial training // police training agency
  • Designer
  • Writer
2005 Script doctoring // audit technical // leading accounting firm
  • Script doctor
  • Design & process consultant
2004 - 09 Learning design + elearning scripting // diversity & equality + bank regulation + industry knowledge + international accounting standards + audit technical // leading accounting firm
  • Designer
  • Writer
2004 - 05 Elearning scripting // activity-based costing + financial management // police training agency
  • Writer
2004 Business proposal // elearning project promoted by web, e-marketing & elearning specialists // subsequent elearning scripting for dealer training // global car manufacturer
  • Elearning consultant
  • Design consultant
  • Writer
2003 Script doctoring // ethics // leading accounting firm
  • Script doctor
2003 - 04 Storylining + elearning macro design // story thread for sophisticated blended learning for new managers // leading accounting firm
  • Consultant
  • Designer
  • Writer
  • Focus group designer & facilitator
2003 Screenwriting // 15-minute video on fraud for partners // leading accounting firm
  • Screenwriter
2002 - 04 Elearning scripting // management + facilitation + selling skills + presentations + influencing // blended learning production house
  • Writer
2002 External requirements specification // proposed blended learning platform // new business start-up
  • Writer
  • Consultant
2002 Screenwriting // episodic 25-minute video for new workplace software // starring tropical fish! // leading accounting firm
  • Screenwriter
  • Consultant
2001 - 04 Elearning production // media-rich elearning on child bereavement for healthcare professionals // completed in 17 days // UK national charity
  • Consultant
  • Learning designer
  • Graphic designer
  • Web developer
2001 - 02 Training consulting // New nationally networked computer application with 6,000 users: simulation + training service // UK government agency
  • Consultant
  • 3-way relationship manager
  • Team leader (agency staff)
2000 - 03 Learning design + elearning scripting // major global induction programme [multiple awards] & subsequent updates // leading accounting firm
  • Design consultant
  • Lead designer
  • Lead writer
  • Script doctor
employee //
2000 Elearning production // Special project: 9 web-based elearning titles in 7 months // inc. Principles of Performance Improvement [award] // PricewaterhouseCoopers (PwC) Management Consulting Services (MCS)
  • Member of project leadership group
  • Design team leader
  • Lead designer
  • Programme manager, design
1998 - 99 Elearning consulting // In$ider [multiple awards] game-based elearning on financial derivatives for auditors // PwC
  • Design consultant
1998 Guerilla production // elearning to launch new capability assessment process // vox-pop interviews from launch event incorporated within days // PwC MCS
  • Lead designer
  • Lead writer
  • Project manager
1997 - 00 Elearning leadership // Strategy development + curriculum management + delivery environment // PwC MCS
  • Leader of global elearning team
  • Member of Global Leadership Team
1997 - 00 EPSS design // Gulliver [award] EPSS to help consultants work effectively across national cultures // PwC MCS
  • Relationship manager with external expert
  • Lead designer
1995 - 96 EPSS design // CARS Client Acceptance and Retention System EPSS to reject unsuitable clients // Price Waterhouse (PW)
  • Lead designer
  • Project manager
  • Client relationship manager
1992 - 94 Programme management // Business In Sight [multiple awards] substantial narrative-based elearning suite on business strategy, financial strategy, marketing & operations // >200 people involved // subsequently licensed to Xebec and sold in CD-ROM format // PW World Firm
  • Lead designer
  • Programme manager
1991 - 92 Project leadership // EPSS to avoid Value Added Tax penalties // power generation client of PW
  • Lead designer
  • Client relationship manager
  • Project manager
1988 - 90 Project leadership // Terminal Risk [multiple awards] interactive videodisc elearning on discovering computer risk for auditors // PW World Firm
  • Producer
  • Lead designer
  • Lead writer
  • Creative inputs
1987 - 88 Elearning research // Monty experimental intelligent tutoring system + voice recognition interface for Account Ability // PW Technology Centre
  • Designer
  • Interface designer
1986 - 87 Guerilla production // Account Ability [multiple awards] interactive videodisc elearning on interpreting financial statements // subsequently licensed to Xebec and sold in CD-ROM format // PW
  • Lead writer
  • Subject matter expert
  • Creative inputs
  • Programming
1983 Software design + programming // Shoebert business game // PW
  • Designer
  • Programmer
1981 Programming // Tycoon business game // computerised administration of existing game // PW
  • Programmer

 

so contact me! »

© Talespinner Ltd 2000-2012 e mark@talespinner.co.uk // m 07711 571719 // mark.iliff