Talespinner - CV, Mark Iliff

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curriculum vitae/résumé

Mark Iliff, Talespinner

Seasoned e-learning professional with 21 years’ experience of conceiving, designing and creating award-winning e-learning, and of leading teams and managing projects in a tough corporate environment.

Undertakes consulting, design and writing projects for e-learning, the screen and the web. Unfazed by variety and change. Adaptable and committed.

skills

All aspects of learning design. Particular strengths in:
- harnessing the power of storytelling to learning situations
- designing solutions that engage and satisfy learners while meeting sponsors’ objectives
- making suitable use of accelerated learning techniques
- using technology to reduce learning needs, not just to meet them (including EPSS)
- creating solutions that work across cultures and for different learning styles
Writing of all kinds, including scripting, webcopy and script doctoring
Leading and facilitating collaborative design processes
Project and programme managing, especially in situations that involve balancing creativity with discipline, multicultural teams, and virtual teams
Consulting and coaching on business and training strategies, including implementation and evaluation; collaborative design; creativity with discipline; working remotely and across cultures; and other aspects of e-learning
Skills in ASP, VBScript, MS Access & SQL. Deep skills in Dreamweaver, HTML, CSS, JavaScript; MS Word, Excel & PowerPoint; PaintShop Pro, CoolEdit & Sibelius.

recent experience


date	project/activity	roles
2005—2006	E-Learning scripting for two auditing technical courses for major accounting firm as part of a mulitnational team	Writer
2005	Migration of nearly 20 disparate departmental sites into a coherent whole, with high levels of coding efficiency and advanced use of CSS [link]	Web developer/programmer/architect Graphic designer
2005	Seminars on web writing for site owners at a university	Designer Presenter
2005	On-line customer feedback function, database-linked, for university website	Web developer/programmer Graphic designer
2005	Research project on possible synergies between e-learning and knowledge management – from both customers’ and suppliers’ points of view – for a non-profit organisation charged to help grow the UK e-learning market (team of 2)	Researcher Author Practice aid designer Project manager
2005	E-Learning design for major blended learning programme for national police officer initial training	Designer Writer
2005	Script doctoring for controls e-learning programme for worldwide use in a major accounting firm	Script doctor Design & process consultant
2005	New and redesigned websites for internal and outward-facing university departments (including ASP, VBScript, Javascript, SQL, proprietary search)	Graphic designer Editor Writer Web developer/programmer
2004—2005	E-Learning scripting in activity-based costing and financial management for police personnel	Writer
2004	New websites for two university internal service departments	Graphic designer Editor Writer Web developer
2004	E-Learning scripting for dealer training for new car launch by major car manufacturer	Writer
2004	Salvage website that had become severely scrambled for a university service department	Web developer
2004—2006	Major overhaul of website for university sports centre: reskin, restructure, rewrite + subsequent maintenance [link]	Graphic designer Editor Writer Web developer
2004	Business proposal to car manufacturer for e-learning development on behalf of web, e-marketing & e-learning specialists	Design consultant Writer
2004	New functionality for university website (ASP, VBScript, SQL)	Programmer
2004	Diversity & Equality e-learning for firmwide use for major accounting firm	Designer Writer
2004	New website for solicitor specialising in property [link]	Site designer Graphic designer Writer Web developer
2004—2006	First website for a behaviour strategy consulting startup, including creating a corporate identity + ongoing maintenance. 19-page, 96-file site developed from scratch in only 8 days [link]	Consultant Graphic designer Site designer Editor Web developer
2003—2004	Integrating storytelling thread & e-learning macro design for sophisticated blended global learning programme for new managers at a major accounting firm	Consultant Designer Writer Focus group designer and facilitator
2003—2004	Media-rich e-learning programme, targeted at healthcare professionals, in a sensitive topic for a UK national charity	Consultant Learning designer Graphic designer Web developer
2002—2004	E-Learning in management, facilitation, selling skills, presentations, influencing for supplier of blended learning solutions	Writer
earlier...	— see experience to 2003 available at www.talespinner.co.uk —

speaking and writing


date	event/publication	scope/role
in progress	Non-fiction book on understanding large numbers	Author
2001—2002	Two feature-length screenplays	Author
2000	The E-Learning Conference, London	Opening address
1995, 1999	British Interactive Multimedia Association (BIMA) Awards	Judge
1997	Web-Based Training Cookbook (Brandon Hall)	Research on e-learning effectiveness cited
1995	Three multimedia training conferences, London	Speaker; Chair in two cases
1992—1994	Multimedia industry magazine	Columnist
1992	NSPI conference, Miami FL	Speaker
1991	CBT Directions Conference, San Antonio TX	Speaker

career summary


since 2000	Freelance e-learning consultant, designer and writer
2000	Design leader – PricewaterhouseCoopers (PwC) Management Consulting Services (MCS) special project (“ecademie”) to rapidly increase the catalogue of web-based e-learning. Responsible for developing working practices, leading the design of nine programmes, and leading a team of 15. Member of project leadership group
1996—2000	Global e-learning leader – PwC MCS Global Learning & Professional Development (LPD), London (and its pre-merger equivalent in Price Waterhouse). Responsible for all aspects of acquisition, design, development and delivery of e-learning. Led a virtual team of 120 in five main locations worldwide (including creating a direct team in London and integrating it with pre-existing operations). Member of LPD Global Leadership Team, which managed a $200m operation worldwide
earlier... National manager of training operations – Price Waterhouse (PW) Audit & Business Advisory Services UK Training Department. Led all day-to-day operations in this department of around 70 people Head – PW World Technology-Based Training Unit, London. Conceived, prepared and sold business case, managed start-up, and subsequently led team of up to 35 Technology-based training research manager – PW World Technology Centre, Menlo Park, California Training manager – PW London Audit manager/senior manager with additional responsibility for training – PW Birmingham Training Tutor – PW Birmingham Student accountant/Chartered accountant – PW Birmingham Teacher – Ripley Court Prep School, Ripley, Surrey

education


Associate member of Institute of Chartered Accountants in England & Wales (ACA)
BSc honours Pure Mathematics, University of Birmingham
The King’s School, Canterbury – four S- and A-levels

Some recent clients

updated 12 February 2006

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t: +44 (0)118 947 4748 · m: +44 (0)7711 571719 · @: mark@talespinner.co.uk